"Never Hire Someone To Do What You Don't Know How To Do, Hire Someone To Do What You Don't Have Time To Do"

"Never Hire Someone To Do What You Don't Know How To Do, Hire Someone To Do What You Don't Have Time To Do"

I always make this statement about web marketing and some people seem to think I'm saying that everyone is out to take you for a ride. That's not true at all. There are plenty of people out there that you can trust to do their job, but there are plenty of people out there who you cannot trust. But this is not just about trust, it also goes to competence. I got a reminder of this while talking to my sister about her taxes.

My sister was telling me how she went into a business to have her taxes completed and filed. Now she has used this business for some years and the young lady who helped her this time seemed to be new. This young lady miss some vital information with regards to deductions and it lowered my sister's refund more than $1000. If it were not for my sister's current tax knowledge, this would not have been caught. Now, if my sister knew everything about taxes, she wouldn't need to step into an office to have another business complete it. However, her current knowledge of the tax laws showed the level of incompetence of the young lady handling her information.

The same holds true for anything in business especially web marketing. When I first started out, I didn't know much about marketing. I had companies ringing my phone off the hook telling me how I needed their help if I wanted to be successful and have more sales. One company that i naively bought into (thinking I was getting ahead), Internet Advancement, only stuffed my website full of keywords that eventually did nothing for my position in the search engines or sales. because i didn't know much about marketing, I didn't know that their method would not work. There are tons of companies out there with different marketing methods. they all promise to get you results, but you have to know enough about what's current and what works for your products to make an educated business decision to go with one of these companies, if any.

This goes for other aspects of business as well. You wouldn't pay someone to handle your accounting if you didn't know what all the numbers meant or how to manage the books yourself. not only because the person could be cheating you, but also because an incompetent person could get you in trouble with the law.

So, i stand by the statement "Never Hire Someone To Do What You Don't Know How To Do, Hire Someone To Do What You Don't Have Time To Do" and apply it to every aspect of my business. There is always a need for checks and balances!