It's true, there is a lot to do and learn, but don't overwhelm yourself. Take it step by step. Do a little at a time. Most of all, don't wear yourself out doing one thing. Jump around so you don't get bored with it. Over time, you will have done more than you think and the results will be evident.
One site that was really helpful to me in the beginning was http://www.onlinemerchantforum.com/. There are a ton of other newbie StoresOnline merchants, just like yourself, going through the motions. There is a lot of great information there and you won't feel alone in the process.
Most importantly, continue to educate yourself in this e-commerce industry and in the SEO and marketing. It is ever changing. If you want to be successful and stay that way, you need to be up on the trends.
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